Personal branding is a key ingredient when trying to make a company. There is usually a catchy name for the company along with a logo icon that people can recognize. One trend I have noticed with a few popular businesses is using birds for their logo.
Companies might use a bird logo because birds symbolize freedom, and no boundaries. This instills an emotional attachment in a user, and possibly influences them into being a loyal customer of their product or company.
Having noticed a few bird logos around the web, I decided to do a little searching for some more. Here is a round-up of the bird logos I have found.
Twitter.com is a web startup from San Francisco that based their whole business off of birds. On the site you can submit tweets that are up to 140 characters, and allow you to say anything you want throughout your day.
Update: Tyler Stalder informed me in the comments that the first picture in the above set is actually the logo for Twitterific. A Mac OSX Twitter desktop client.Â
Twitter uses a few different renditions of their logo, but their newest styles have gone for simplicity, which is always a good thing.
Adium
Adium is a free instant messaging application for Mac OS X that can connect to multiple instant messaging clients such as MSN, AIM, Jabber, Yahoo, and many more. Their logo is a small green duck that has a little more detail to it than the twitter logo.
Thunderbird/Firebird
Mozilla Thunderbird is a free, open source, cross-platform e-mail client developed by the Mozilla Foundation.
The picture on the left is the original Thunderbird logo. After going through a dramatic redesign, the logo changed considerably into the right image. This new logo is better suited with the Mozilla Firefox, a free open source web browser (logo pictured below). Firefox started off with a bird logo also. It was first called Phoenix, and then Firebird before revamping and becoming Firefox.
Linux
Linux is a free, open source, Unix-type operating system that is used world wide. Linux has a very popular logo, and has even gone so far as to name their mascot. This is a picture of Tux:
Chyrp
Chyrp is a blogging engine designed to be very lightweight while retaining functionality. Their bird logo is a sophisticated bird with a monocle and a top hat. While the bird is the mascot of the site, the actual logo accompanying the project name is three feathers floating in air.
Well thats it. These are some examples of using birds to build a brand around a company. There are many different styles used, and all are custom made to show some kind of personality about the company they represent. If you have any examples of other sites using a bird as their logo, let me know and I’ll update this post.
You can brand your logo everywhere with these promotional items including our personalized pens and company stress balls too.Â
The first picture under twitter is actually the logo for Twitterific created by Icon Factory http://iconfactory.com/software/twitterrific/ .
@Tyler Nice catch! I forgot that Twitterific was actually separate from Twitter.
So which logo do you like better Tyler? Twitter or Twitterific?
I like the twitterific logo better with the cartoonified bird, but the simplicity of the twitter logo is nice too.